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Indian Cases in Marketing Management
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‘Indian cases in Marketing Management’ highlights the marketing environment in which it operates, the threats and opportunities it encounters and finally the designing of the marketing mix. As I had taken a customer orientation approach in coming out with this pioneering work of developing genuine Indian cases in the field of Marketing, an analysis of customer feedback also becomes essential. All the cases presented in this book are based on actual problems from several Indian industries which we have either directly handled or studied during our work ‘experience. Based on real problems faced in the Indian industry, each case has been written with a definite objective to highlight one to several aspects of Marketing. The prime objective of this book, therefore, is to make available authentic Indian Cases in Marketing Management.
Book Details
Type
Digital publication
ISBN
978-81-968001-4-7
Publisher
Released
Jun 2023
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