Acquire
Digital publication
EN
English
Available
Live Corporate Case Studies in Marketing
₹534.00
|
$6.41
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CASE-STUDY means situation or problem study, which is important aspect of strategic marketing. Case Analysis means problem or situation analysis. If the strategist clearly understand the problem, then decision making for solving the problem could be easier. There might exist more than one solution to one case-problem. Hence normally it is quoted like alternative solution, 2, 3 etc.
This book provides plenty of the cases in marketing. Part-I is about small case-studies. Part-II is about updated theory base cases, as well as big case studies. The specialty of Part-II is latest situations for life insurance & general insurance are highlighted. The book is prepared for all round situations in marketing.
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