Acquire
Digital publication
EN
English
Available
Services Marketing
₹291.00
INR
|
$4.00
USD
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This book is an endeavor to make the concepts of services marketing easy to understand for students and create an interest for the subject. Marketers have realized how crucial it has become to study and excel at this subject. All the chapters are written after careful and thorough research and understanding of various concepts of services marketing.
Each topic covered under each chapter has relevant examples from diverse fields of services marketing such as aviation, hospitality, banking, IT enabled services, health and grooming industry etc. I am confident the examples will benefit the readers immensely.
Table of Contents:
1) Introduction to Services Marketing
2) Traditional Marketing Mix Elements in Services
3) Service Process
4) People and Physical Evidence
3) Service Process
4) People and Physical Evidence
5) Applications of Services Marketing — Case Studies
Book Details
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