Acquire
Digital publication
EN
English
Available
Retail Marketing Management
₹282.00
INR
|
$3.40
USD
Let the reading begin!
Enjoy Retail Marketing Management and other content by subscribing.
View subscriptionsAbout
In this book Retail Marketing Management :
Chapter One - deals with wholesaling and the points covered are significance of wholesaler & its role and different types of wholesalers.
Chapter Two - focuses on introduction to retail marketing and covers the areas like scope of retailing, role, functions & importance of retailer, evolution of retailing and leading retail marketers of India.
Chapter Three - talks about nature of retailing industry and tries to cover the issues like value added by retailers value chain for retail marketer, product mix and merchandise mix, product mix trends, technology, retail planning networking, selling ambience, regulatory environment.
Chapter Four - revolves around types of retailing. and includes stores & non stores retailers, direct selling, retailing through shopping malls, retailing scenario at pune, trends in non-fuel retailing.
Chapter Five - covers different bar codes & its utility in supply chain & retailing.
Chapter Six - discusses retail store location, size & layout. Chapter Seven - revolves around retailer promotion and covers the issues like marketing communication process for retailer consumer, the role of retailer promotion, methods for communicating with the customers, planning retail communication program & shelf management .
Chapter Eight - is about question bank.
Chapter One - deals with wholesaling and the points covered are significance of wholesaler & its role and different types of wholesalers.
Chapter Two - focuses on introduction to retail marketing and covers the areas like scope of retailing, role, functions & importance of retailer, evolution of retailing and leading retail marketers of India.
Chapter Three - talks about nature of retailing industry and tries to cover the issues like value added by retailers value chain for retail marketer, product mix and merchandise mix, product mix trends, technology, retail planning networking, selling ambience, regulatory environment.
Chapter Four - revolves around types of retailing. and includes stores & non stores retailers, direct selling, retailing through shopping malls, retailing scenario at pune, trends in non-fuel retailing.
Chapter Five - covers different bar codes & its utility in supply chain & retailing.
Chapter Six - discusses retail store location, size & layout. Chapter Seven - revolves around retailer promotion and covers the issues like marketing communication process for retailer consumer, the role of retailer promotion, methods for communicating with the customers, planning retail communication program & shelf management .
Chapter Eight - is about question bank.
Book Details
Type
Digital publication
ISBN
978-93-94683-61-7
Publisher
Released
May 2022
To access the content you purchased, log in to the store with the email and password you used to register. Then click on the menu located in the upper right corner and go to "My publications".
The Ebooks and Audiobooks you purchase are for streaming in-store consumption only and cannot be downloaded to devices as a file or printed.
To recover your password click on Login and choose the option Reset password. You will receive a recovery email so you can create a new one.
Within the drop-down menu in the upper right corner, choose the option "My account".
To redeem a coupon choose a plan or publication and click on "Purchase". Just below the payment option, select "I have a coupon" and enter it to get your discount.
You can access the store and your publications from any internet-enabled devices with the following features:
- Chrome and Firefox in their last 4 versions.
- Microsoft Edge version 79 and later.
- Safari version 14 and later.
- Internet Explorer is not supported.
- Android 8 and later
- iOS 14 and later
- Windows 7 and later
- macOS 10.14 and later
If the store has subscriptions for sale you will be able to subscribe to a plan. To do so, go to the store and click on the "Subscribe" button on the right side of the top bar. Choose the plan you want and click on "Select plan".
Go to the menu located on the top right margin of the navigation bar and click on "Contact us". In the form fill in the fields indicating the subject of your inquiry and the message, then click on Send.
You can log in to the store on up to 5 devices at the same time.